The answer is yes. Essentiq proved this with its famous anti-aging Magic series. With its innovative, efficient and unique ingredients, it was selected as the top four natural organic skin care products at the Cosmoprof Asia Expo in Hong Kong in Nov 2018. Essentiq is one of the world's top producers of natural and organic cosmetics! Another proof of Essentiq natural organic cosmetics.

How is the competition going?

The competition was part of the Cosmoprof Asia Expo in Hong Kong in Nov 2018. And Hong Kong is one of the largest cosmetics exhibitions in the world. They choose the most innovative products in different categories for competition.

Product innovation is evaluated in several ways: product composition, product effectiveness, product packaging and design, and marketing methods. Therefore, among the smaller, unrecognizable brands, it is more important to prove that they can stand out and attract attention to themselves. The advantage of the brand is that the marketing investment is significantly reduced.

The competition consists of two parts. The first part of the competition begins with a wider selection of products suitable for the competition, including product photos, all technical documentation, marketing activities, technical data, and the reasons why the product is suitable for competition. The second part of the competition aims to narrow the selection and the expert committee decides base on the specific products received. The expert committee consists of representatives from major distributors, internationally renowned bloggers, cosmetics experts, users and industry media (professional journals). The committee is divided into two groups. One group is in France and the other group is in Hong Kong.

What is the Cosmoprof Beauty competition?

The Cosmoprof Beauty Asia Award is the most prestigious competition in the cosmetics industry. By ranking the top 4 most innovative products, the brand has become an internationally renowned brand because it is more susceptible to the attention of major cosmetics buyers, journalists, bloggers and more. All finalists are also given free promotions worldwide and exclusively at the Cosmoprof Cosmetics Show.

Cosmoprof Asia is characterized by its international character. At the exhibition, cosmetic practitioners came from all over the world because of its geographical location. This is an exhibition dedicated to cosmetics - from cosmetic packaging, ingredients to final products. It is a rare opportunity for manufacturers to dealers and traders to come together.

Why is the Essentiq product called Magic?

Because the Magic series is amazing in many ways. It contains the highest quality and most advanced and unique ingredients in the world. Essentiq is based on biotechnology, a combination of innovative packaging and state-of-the-art ingredients to create the Magic collection, which is almost impossible to find anywhere else. Vacuum packaging technology is the latest packaging concept for modern natural organic cosmetics, which allows for less preservatives, prevents bacterial intrusion and/or develops mold.

Synergistic effect of biotechnology

The Magic series is rich in plant stem cells, collagen, ceramides, peptides, and a variety of vitamins and minerals. Based on the latest biotech processes, Essentiq introduces them into deeper skin layers, providing a new concept for anti-aging products! Magic uses the right combination of ingredients to solve real problems at the right time, depending on the age.

The philosophy of the Magic series is to select the right active ingredients to solve the right needs at the right time. Therefore, Magic series is divided into different products  to target the need of different age groups.

In addition, Essentiq is not the first time to receive an international award. Essentiq's Facial Cleaning Gel was selected as the best natural organic facial treatment in Singapore in 2016.

All of this opens up many new opportunities. It used to be a small, unrecognizable Slovenian brand that now leads to the world. Proving knowledge, perseverance and innovation are the keys to open the door for future.